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Jul 18, 201810:40 AM
Drink Up, NOLA

Changing the way you cocktail in the Big Easy

The Choice Is Yours

We all know that the annual Tales of the Cocktail Festival is this week and the opportunities for enjoying cocktails are endless.

But, what is Tales, and what does it mean for the person who isn’t a bartender, distiller or spirit professional?

The even, now in it's 16th year and under new management, brings spirit leaders from around the globe to New Orleans to experiment with what’s hot in the industry and how to make the world of spirits better for you, the customer. We’ve been to many of the big brand parties, great competitions and cocktail celebrations and find that the cocktail talks get a bit scientific, if not down right precise about spirits. So, if you don’t have access to many of the ticketed events, don’t fret, you may be lucky enough to score a ticket online.

Check out the website and see a breakdown of costs.

The spirited dinners are awesome; and the lectures, workshops, competitions and pop up celebrity sightings can enhance your experience. You can shop for cocktail books at the Hotel Monteleone; and you may even stumble on several dynamic duos, bartenders from other cities, teaming up with other pros to shake things up at local bars. Most events sell out fast, so don’t wait too long.

New Orleans and its people love to throw a party, and this week is no different. It's a great time to pop into your favorite place and see what is happening – if you can catch a glimpse of a globally known bartender it will be your lucky day.

We challenge you to explore all of the fun this week has to offer. Sip your way through the city and absorb the cocktail culture that is known as Tales of the Cocktail.



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Drink Up, NOLA

Changing the way you cocktail in the Big Easy


Daniel Victory is creator and owner of Victory and New Orleans Drink Lab. He has been lauded as a pioneer of the New Orleans "craft cocktail" emergence and is considered one of the most engaging ambassadors of the Crescent City. 

His dedication to preserving the artistry and sophistication of classic cocktail creation, as well as the ambiance and high standard of service set forth by many generations old bartenders, sets Daniel Victory apart from the rest. 

Daniel Victory said, “If bartending was a science then every martini would be the exactly the same (at least everyone using the same brand). Exact measurements of all the ingredients would yield exactly the same drink. It’s simple scientific method — a system of repeatable experiments that yield the same results. However, anyone who has ever had martinis will tell you, they are not all the same.”

To Victory, bartending is an art form.

By 2009 Victory garnered international acclaim after being recognized as one of the top 5 bartenders in GQ Magazine/Bombay Sapphires “Most Inspired Bartender” contest. After appearing in the December 2009 issue of GQ, Daniel traveled the world as a National Ambassador for Bombay Sapphire. After a year of never being in the same place more than 3 nights and a whirlwind of knowledge he decided it was time to return home, plant his roots and explore cocktail consulting.

In an effort to preserve everything he learned, Daniel became one of the founders and lead educators of the Crescent City School of Bartending and influential in establishing The Flo Woodward Memorial Scholarship.

Daniel is a graduate of the Goldman Sachs 10,000 Small Business Program and the Goldman Sachs & Bloomberg LP Business Coaching program.

The next step in leaving his imprint on his hometown is Victory. Nestled in between the Central Business District and New Orleans’ famed Canal Street, stands the physical combination of his aesthetic, travels, smarts & history. Victory has high standards and is often found molding the next generation of bartenders.

In 2015 Victory expanded his vision and yet again put his skills to work. The Old New Orleans Drink Lab is born. A groovy, old world feel where cocktail history and education are his top priority. Here you'll learn to make Crescent City classic cocktails and get the history along with it.

With Victory constantly mixing things up, there’s no sign of slowing down.





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