Jul 29, 201012:00 AM
Happy Hour

All there is to sip and savor in New Orleans

Tales Unwinding

Tales of the Cocktail is in the record books. And what a record it was! This midsummer festival is absolutely amazing in its scope and in the numbers of people who attend. It’s only been staged eight times, and it has become the can’t-miss annual event for the international liquid spirits crowd. The other kind of spirits crowds can be seen every evening on the banquettes of the French Quarter gazing at buildings and making ghost sounds.

Anyway, back to Tales. The Monteleone was full, and a good chunk of rooms at other hotels were populated with professionals who spent at least half of their 24-hour days talking about vodka, gin, bourbon, tequila, absinthe and cognac –– and ingesting same. It’s the job we all wanted, but these folks beat us to human resources offices located in every corner of the globe. 

Let me offer you my random thoughts on the events of the week, and if you were there, I’d love to hear yours.

•    I sat down right off the bat with a couple of brand ambassadors from Milagro tequila. A brand ambassador is on the payroll of the spirit company not to sell the product but to make you want to buy the product. Milagro is an excellent tequila, made in the proper fashion in the correct geographic area. Each of the levels of Milagro tequila, silver, reposado and añejo, offers two grades: one is distilled again, according to the very specific laws of the spirit as defined by the Mexican government, and the other is aged in oak barrels, which are sometimes French but often have been previously used by American whiskey companies. That wood aging makes a difference –– in sipping enjoyment and in price. If you like cognac or Armagnac, then maybe in place of those beverages, a sip or two of tequila aged in French oak barrels, like fine wine, could offer you a bit of variety. 


•    Then came a run of events, each one hosted by spirits companies, and each one trying to outdo the others in over-the-top site decoration and numbers of serving bars. The Grey Goose event at Latrobe’s on Royal Street was an all-out affair, with video screens showing scenes from other rooms of mixologists mixing what may be your next drink. Prior to that was a performance by burlesque artist Dita von Teese (get it?). It was interesting to experience a packed House of Blues with many local folks in attendance, all staring at an act that was a Bourbon Street staple for many, many years. There was even a mouthy emcee from New York, or someplace like that, spouting cornball jokes and audience insults between strip numbers. All of this was sponsored by Cointreau. I am still reaching for the reason they were involved. Continuing the travelogue of cocktails, the Contemporary Arts Center was the venue for a Beefeater Gin blowout, and then buses moved the crowd to the Elms Mansion on St. Charles Avenue, where a number of spirits companies, under the William Grant banner, spread out, taking over every square inch of the grand setting. Same crowd, different places. Honestly, it’s a fine showcase for New Orleans, and that’s enough for me.


•    While the drinking of all manner of spirits goes on to the wee hours of the next day, and sometimes beyond, lunches prove an interesting break from the seminars and the ongoing bottoms-up fest. Maybe “break” is not the correct term. Let’s go with “seamless interlude.” The Cognac and Blues lunch at Arnaud’s is an interesting case in point. The producers of cognac, many of which were present, have formed an alliance with talented mixologists from Las Vegas, New York, Chicago and other such cocktail capitals. Blends, always with cognac as the base spirit, were brought to the fore with the cuisine. I may be the biggest idiot in the crowd (always a safe bet), hollering that the emperor is wearing no clothes, but moving cocktails from the lounge to the dinner table is a difficult transition for me. It’s one of those things I really want to work. I love the cocktails. And I certainly enjoy New Orleans cuisine. It’s just that when bringing the two together at mealtime, I have some difficulties. It could just be me.

•    Later in the day, I was slaving away over a hot keyboard (that doesn’t even sound right, does it?) and rumbling down Royal Street, right in front of our apartment, come three big trucks hauling trailers laden with dirt. Dirt trucks rolling on Royal Street? What could that be about? It’s about Tales, of course. That evening, the 300 block of Royal became a pétanque championship court arrangement. Pétanque is a game where each player has a boule, a round ball a little larger than a baseball, and then there’s a smaller ball, the jack. The game is laid out on a dirt court, like the game of horseshoes. One of the players tosses the jack, and then all the players toss their boules, trying to put their boule closest to the jack. If a player on the opposing team is closer to the jack, then your job is to move them out by tossing your boule and moving theirs out of the scoring area. I only go through this explanation because to see eight pétanque courts set up on Royal Street is quite a treat and wholly unexpected. But it is the Quarter, and that’s exactly where the unexpected should be expected.

And on and on Tales goes, with avid aficionados discussing the advantages of a particular style of gin or bitters or cardamom over another; whether different brands of bourbon from Kentucky bring different sweetness levels to drinks made with sugar cubes and mint; or whether vodka from Russia really outperforms vodka from Poland. 

These are questions grappled with by professionals and amateurs and by brand ambassadors and associates and their respective entourages. Serious business this spirit industry is.

As for me, I’m impressed with the passion. These are young people blazing new trails through a liquid world. They want to deliver to you the very best product they can create from a diverse array of available products. They want you to take a sip, make a yummy sound and then take another sip –– and another.

And it all unfolded against the backdrop of a 300-year-old city that knows how to host and to throw a party, with the extra boost of craziness provided by a full moon overhead.

Travel the world, but Tales of the Cocktail in New Orleans is as good as it gets. That is a beautiful thing. 

The Wine Show with Tim McNally can be heard every Sunday from noon to 2 p.m. on WIST-AM 690.
 

Reader Comments:
Jul 29, 2010 01:38 pm
 Posted by  Anonymous

I attenned TOC in 2005 on a lark. While visiting my daughter I found myself looking for something fun to do while she was at work. I stumbled onto TOC on-line and bought tickets to a couple of seminars and a bourbon luncheon. It was and remains one of the BEST experiences I've had in New Orleans in the seven years my daughter has lived in NOLA! I arrived late to the Bourbon luncheon and slid into the only seat left which thankfully, near the door. I knew not a single soul at my table, but by the time the luncheon was over, I had made friends with all. Little did I know I was sitting next to one of the worlds best known mixologists, his lovely wife, a decendent of Peyshad Bitters, and Chris McMillan and wife. I just thought they were really interesting people! It was only later I realized just who I was enjoying a five course bourbon laced meal with! I've not yet had an opportunity to attend TOC since then and I imagine I wouldn't have such an intimate experience, but I'm a huge fan and hope this event continues to bring flocks of interesting people and an economic boost to NOLA during the lull of the summer months! Cheers!

Add your comment:


Happy Hour

All there is to sip and savor in New Orleans

about

In New Orleans, when the subject is wine and spirits, it is very difficult to leave Tim McNally out of the discussion. He is considered one of the “go-to” resources in the Crescent City for counsel and information about adult beverages and their place in the fabric of life in this great city.

Tim is the Wine and Spirits Editor, columnist and feature writer for New Orleans Magazine; the Wine and Spirits Editor and Happy Hour blogger for myneworleans.com; the Executive Editor and monthly features writer for Gulf Coast Wine + Dine Online; creator and editor of his own website, winetalknola.com; all in addition to his weekly hosting duties on "The Wine Show," a radio program entering its second decade of broadcasting in New Orleans. "The Wine Show with Tim McNally," is on the air at WGSO – 990AM, every Friday at 5 p.m.

Over the years, Tim has proved to be a master interviewer, putting his guests at ease, and covering tactile and technical information so that even a novice can understand difficult agricultural and production concepts. Tim speaks with winemakers, wine and spirit ambassadors, distillers, authors, people who stage events and festivals, and takes questions from listeners and readers, all seamlessly blended together in a program that is unique in America.

Tim’s love of wine came about many years ago from his wife-to-be, Brenda Maitland, a noted journalist in her own right, and together they have traveled to the major wine producing areas in the US and Europe, seeking first-hand information about beverages that give us all so much pleasure.

The couple was instrumental in the founding of the New Orleans Wine and Food Experience, a major, well-regarded festival of its type both nationally and internationally. Tim and Brenda both continue to be involved with the planning and staging of this multi-venue, five-day event now more than 20 years old.

Tim is also considered one of the foremost professional wine judges in the US, being invited to judge more than 11 wine competitions each year, including the San Francisco Chronicle Wine Competition (the largest competition of American wines in the world, with more than 6,000 entries), the Riverside, CA International Wine Competition, San Francisco International Wine Competition, Atlantic Seaboard Wine Competition, Indiana International Wine Competition, Sandestin, FL Wine Festival Competition, U.S. National Wine Competition, and the National Wine Competition of Portugal.

Tim is a guest lecturer to many local wine and dine organizations, and speaks each year to the senior class in the School of Hotel and Restaurant Management at Auburn University in Auburn, Ala.

Staying abreast of the news of the wine and spirits world is a passion for Tim, and he is committed to sharing what he knows with his listeners and readers. “Doing something I love, with products that I truly enjoy, created by interesting people, coupling the experience with culinary excellence, and doing it all in the greatest city in America,” are the words Tim lives by.

You can reach Tim by email at timideas@bellsouth.net.

recent

archive

feed

Atom Feed Subscribe to the Happy Hour Feed »