Oct 15, 201209:44 AM
The Editor's Room

Weekly Commentary with New Orleans Magazine’s Errol Laborde

Paging The Advocate

I thought I would check in with our daily newspaper to see how things are going. Here are some responses from David Manship, the publisher of The Advocate.

ON SUBSCRIPTIONS
“Unbelievable!” Manship says he had hoped to reach 10,000 subscriptions by the end of six months toward a goal of 20,000. As of last Thursday, less than two months, he was at 11,100. Also by Thursday, single day copies were at 6,000.

ON CIRCULATION AND DELIVERY PROBLEMS
“The first week was a disaster!” Manship concedes that he was understaffed to handle the volume of calls that came in. At first the strategy was to handle the calls in-house but outside help has since been brought in. Delivery was also a problem during the first few days, especially in certain zip codes where subscribers may have been scattered far apart. Manship insists that the problems have been” ironed out” by now and that the process should move smoothly.

ON ADVERTISING
According to Manship, they have so far brought in about $17,000 in new advertising but that is before really gearing up. During the first few days when there were the distribution problems some of the advertising was actually held back.

ON AN OFFICE
Construction continues on a bureau office that will be in Union Steep (near the old newspaper publishers’ row) in the CBD. The publisher estimates that the office should be functioning by the middle of November.

ON ENTERTAINMENT COVERAGE
That’s a priority. They are working on an “entertainment package.”

ON OBITUARY NOTICES
He says they have contacted all the funeral homes in the New Orleans area, but adds that it is up to the families to decide where they want the announcements to go. The number of announcements from the city, he says, is building gradually.

ON PROMOTIONS
There is a TV campaign planned but it has been held back a few weeks.

ON GETTING WHERE IT’S GOING
There are still some adjustments to be made; by the end of the year it should hit its stride.

ON THE FUTURE
As long as there is the proper support, he says, The Advocate will be here.



                          -30-

Reader Comments:
Oct 15, 2012 11:31 am
 Posted by  CajunRoux

I also wonder when they will have local grocery & store circulars. Their Sunday paper is $2 just like the Times Picayune but doesn't have any circulars or coupons. I sent the Advocate an email questioning this 2 weeks ago & never got a response.

Oct 15, 2012 02:05 pm
 Posted by  rewolf5

GEAUX ADVOCATE!!! May you have continued success and run the rats out of town!!

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The Editor's Room

Weekly Commentary with New Orleans Magazine’s Errol Laborde

about

Errol LabordeErrol Laborde holds a Ph.D. in political science from the University of New Orleans and is the editor-in-chief of Renaissance Publishing. In that capacity he serves as editor/associate publisher of New Orleans Magazine and editor/publisher of Louisiana Life magazine.

Errol is also a producer and a regular panelist on Informed Sources, a weekly news discussion program broadcast on public television station WYES-TV, Channel 12. Errol is a three-time winner of the Alex Waller Award, the highest award given in print journalism by the Press Club of New Orleans. He also received the National and City Regional Magazine Association Award for Best Column for his New Orleans Magazine column, beating out 76 city magazines across the country. In 2013, Errol received the award for the "Best News Affiliated Blog," awarded by the Press Club of New Orleans.

Errol’s most recent books are Krewe: The Early Carnival from Comus to Zulu and Marched the Day God: A History of the Rex Organization. In his free time he enjoys playing tennis and traveling with his wife, Peggy, to anywhere they can get away to, but some of his favorite spots are the Caribbean and historic locations around Louisiana. You can reach Errol at (504) 830-7235 or errol@myneworleans.com.

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