Lena Sendik, MPH
People to Watch Class of 2014
JEFFERY JOHNSTON PHOTOGRAPH
Founder and CEO, Balance Integrative Health
Lena Sendik has some pretty ambitious goals.
“My goal is to change the framework of our healthcare system, change and the business model and change the process of healing,” she says.
On June 2, Sendik began chasing these goals by opening Balance Integrative Health – a new health care facility at 2121 Magazine St.
The center offers physician visits, homeopathic visits, massage and acupuncture, nutritional counseling, meditation, biofeedback, kinesiology consults, personal wellness coaching, counseling and a variety of labs and testing.
It is also the only source in the area to offer Shakuju Therapy, a traditional Japanese acupuncture that doesn’t use needles.
“Our goal is to give our clients treatment options from both conventional and complementary medicine,” Sendik says. “We take into account not only the physical symptoms of discomfort, but look for the underlying cause and incorporate psychological and social aspects of health and illness.”
Previously a senior sales consultant for a major pharmaceutical company, Sendik’s efforts have earned her the distinction of being named the 2014-’15 Woman of the Year by the National Association of Professional Women. She says her new healthcare center aims to treat the whole person, not just their specific ailment.
“We have some really great health initiatives planned for the next few years, lots of free events, free services. We are hoping to engage our community to live a happier, healthier life.”