Richard Alexander Pomes
People to Watch Class of 2014
JEFFERY JOHNSTON PHOTOGRAPH
Co-Founder & Chief Creative Officer, RapJab
Richard Pomes grew up acting – doing plays at Le Petit, Rivertown and Jefferson Performing Arts Society. He even worked at Walt Disney World Resort as a performer.
He says that his move from actor to marketer was a natural transition.
“What I realized is that building a brand is similar to the way an actor builds a character for a role in a play,” he says. “The energy and passion that goes into that process is what I want to convey through marketing.”
After serving as the national brand ambassador for Fireball Cinnamon Whisky and co-founding A&P Productions, a marketing agency whose clients included the National World War II Museum and Microsoft, Pomes and his business partner, James Braendel, started RapJab in 2012, Pomes provides the creative direction for all client marketing efforts for the new marketing agency.
“We believe that successful marketing begins with a solid and robust brand that’s made up of true, human characteristics,” he says. “Therefore, much of my work involves the direction that goes into building a brand from the ground, up.”
He says his biggest challenge for the year has been managing exponential growth.
“Big picture-wise, we’re looking forward to becoming a major player in the New Orleans marketing scene.”