Edit ModuleShow Tags

Billy Bosch

People to Watch Class of 2015

Photographed by Jeffery Johnston

CEO & Co­Founder, Be Well Nutrition, Inc.

Billy Bosch made quite the professional jump in 2011, when he left his job as a Field Account Manager for Shell to begin selling his ICONIC Protein Drinks full time.

To Bosch, the career shift felt more like swapping out a job for a longtime passion. “I started mixing my own protein shakes when I was in high school, and from there my interest and health and wellness continued to grow,” he says. “I’m passionate about our product line, so I enjoy just about everything we do.”

Dissatisfied with the protein shakes he found on the market, Bosch set out to create a grab-­and-go option for health-conscious people that wouldn’t sacrifice taste. He ended up developing ICONIC, a high protein, low calorie and low sugar drink with added fiber and vitamin B­12.

“It’s great for a light breakfast on the go, healthy snack during the day, or post­workout,” he says.

Where others may have seen a hindrance in local adherence to the legendary cuisine of the Crescent City – which has never been considered “health food” – Bosch saw an opportunity.

“Creating and launching a health drink here in New Orleans allowed us to develop one of the best tasting protein drinks on the market,” he says, “with the help of the incredibly taste conscious consumers of the city.”

 

 

 

You Might Also Like

JLNO Loves Insurance

A Closer Look

Leagues Building a Better New Orleans

JLNO Loves: Fan Fanfare

Prepping For Your Tailgate

Sip’ n Shop

148 Members Begin Provisional Year with Well Wishes and Wine

Introducing: Your 2017-2018 JLNO Provisional Class

Add your comment:
Edit ModuleShow Tags

Latest Posts

For The Love Of Brunch

Toups South’s Counter Club series adds a brunch option

As I Lay Bleeding

A Performance Recap And Upcoming Shows

St. Vincent Amazes at The Civic and Ella Vos Prepares to Visit the Parish and The LPO Channels Philip Glass

Suddenly Hot!

Wediquette Wednesday: For destination weddings with a local reception, do you have the party before or after the wedding?

Edit ModuleShow Tags
Edit ModuleShow Tags
Edit ModuleShow Tags