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Bra Genie Fitting Salon

Jeanne “Genie” Emory, Owner

How did you start in the business?
Most stores only carry 20 of the 190 sizes available. I started a bra fitting business from home in 2005 and now I have 3,500-square-foot store, over 30,00 clients and 16 staff, and no appointment is necessary.

What do you love about your job?
Showing the nine out of 10 women who come in wearing the wrong bra the difference the right fit makes – it’s like a 10-minute breast lift!

Why is it so hard for women to find the right undergarments?
Most stores only carry the ‘average’ sizes, 34-40, and cups B-F, but women need sizes from 28-50 and AA to KK in cup size. We carry them all to offer a custom fit and are trained to pick the most flattering fit and styles.

What advice would you give about choosing underwear?
Put your top or dress over any style you like to see if it works. Larger breasts look firmer, higher and smaller in a bra with seams, which control and shape. You can have a $200 dress, but if your bra doesn’t fit, it’s pointless!

Tell us a secret about lingerie?
Our most popular sizes are 32FF and 34F. These are the sizes of average-sized women who thought they were a 36 or 38D.

What exciting things do you have for Spring/Summer 2014?
Corals, strawberry pinks and clean blues in romantic but functional styles.

What’s busier, Christmas or Valentine’s?
Christmas, because women love gift cards and wish lists!

Bra Genie | 2881 U. S. Highway 190, Mandeville, (985) 951-8683, TheBraGenie.com

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