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Q& A with Yvonne La Fleur

How did you get your start in the business?
My French-Canadian aunts taught me everything I know. By 11 years old I could cut a pattern and sew my own designs.

When did you open your first store?
In the late 1960s; I had spent time in London, Paris and San Francisco, and I had worked in every major store in New Orleans.

Your brand has many loyal customers, how do you explain that?
Our store is a step back in time and a step forward in fashion, offering the finest styles in everything a woman needs in clothing and hats.

Where do you find your inspiration?
I never read fashion magazines; if I did, I would be behind the trends instead of in front of them. However, I read the fashion trade daily.

What advice would you give to someone wanting to work in the fashion industry?
Learn about textiles – they are the language of fashion – and read every book you can.

How do you create the Yvonne La Fleur Collection?
My daughter Stella and I go to New York four times a year for 48 hours.

What are you most excited about in the store?
Offering a unique approach to fashion in the “galleries of Yvonne La Fleur.” Also, our bridal department and my signature fragrance, which is popular around the world.

Yvonne La Fleur
8131 Hampson St., New Orleans, 866-9666,

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