General Manager, The Outlet Collection at Riverwalk
Cheryl Gerber Photograph
Why does NOLA need The Outlet Collection? New Orleans is 30 percent under-retailed per person, and we’ve added 50,000 square feet of new retail. Shopping is a top activity in most tourist destinations; the new Riverwalk will increase the city’s appeal even further.
Is it the first outlet within a city? Yes, we couldn’t think of a better city for the first downtown outlet.
How was day one? Incredible; we welcomed tens of thousands of shoppers and sales compared to Black Friday.
Will it take business away from local retailers? Retail loves neighbors and local retailers have given us a very warm welcome. The revival of downtown creates a fantastic destination for visitors, residents and those who work there.
What are you most excited about at the new Riverwalk? All the retailers who are new to the city and state, like Neiman Marcus Last Call Studio, Coach Men’s and more.
Is anything coming up that we should know about? Toby Keith’s is opening in June, and we have great back to school events planned in late summer.
Will any other brands be added? Yes, but we’re 99 percent leased, so we can only add two more retailers.
Is it really just for tourists? Absolutely not, it’s a shopping destination for all. We have stores that cannot be found anywhere in the state, a convenient parking validation program and brands at 25 to 65 percent off every day. Many locals have told us that they are delighted with the transformation and can’t wait to come back. We have something for everyone.