Owner, Cella’s Boutique
cheryl gerber photographs
Why did you start Cella’s Boutique? I had always dreamed of opening a boutique in New Orleans, then, after graduating with both Fashion Merchandising and Business degrees from LSU, a great space opened up in Jackson Square. I jumped at the chance to open the first Cella’s.
You’ve just opened up a second location? We opened two years ago in the French Quarter and, yes, we’ve just opened on Magazine Street.
What kind of lines do you carry? Amanda Uprichard, 7 For All Mankind, Yosi Samra and GiGi NewYork, as well as local designers such as Brantley Cecilia jewelry.
What kind of price point do you offer? We carry excellent priced items from $40 up to high quality silk, denim and handbags around $200.
Who’s your audience? Fashionable young professionals looking for great quality items at great prices, as well as a more mature audience searching for perfect fitting, high quality apparel.
What are the best things you have right now? Bright, colorful silk tops and dresses by Amanda Uprichard for spring, the most comfortable Yosi Samra flats, python embossed leather GiGi New York handbags and clutches, and arrowhead necklaces by Betsy Pittard Designs.
What are you excited about coming in? Gladiator sandals (huge for spring!), gingham shirts, sweet lace shorts and lightweight spring vests.
What do you think about style in New Orleans? People are really paying attention to us not just as a culinary city, but also as a fashionable one. So many amazing bloggers have popped up, really representing our fun style. At Cella’s we love to support local designers.
Cella’s Boutique, 3013 Magazine St., 834-2365; 514 Saint Peter St., 529-5110