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Rachel E. Adams

Owner, The Elizabeth Chronicles

Jeffery johnston

How did you start The Elizabeth Chronicles (TEC)? TEC started as a blog, then we added the online tee shop. From there the brand has evolved into a brick-and-mortar. The plan is to keep the growth going!

How would you describe the things you sell? We sell a curated mix of gifts, party items and décor, along with a polished collection of clothing and accessories. All of these items are at a great price point.

What are your favorite items right now? I love everything we have coming in for spring. It’s light and airy, with a splash of blush tones.

What are your best sellers? Our best sellers are our gem soaps, clothing and jewelry.

What makes the TEC store unique? The great thing about the store is that we offer a little bit of everything, from gifts to cocktail dresses.

Why did you decide to open your store? I have been in retail since I was 18, and I love every aspect of it – from buying to merchandising.

Owning a store has always been a dream of mine, and I couldn’t be happier to see this little company grow into something I’ve always dreamt of.

How’s business? Business has been great; the holidays were very good to us. The support we’ve received has been amazing as well.

Is there anything coming up you would like to share? We have some great collaborations with local businesses in the works.

The Elizabeth Chronicles

5430 Magazine St.


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