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SHOP TALK : Tommy Aucoin Jr.

President and co-owner, Aucoin Hart

Cheryl Gerber Photographs

What jewelry trends are you seeing this fall?
Stacking and layering with rings, bracelets and necklaces to give a fun, glamorous and personalized look. Rose gold is everywhere and colored gemstones, we see color emerging in every category.

What line is your favorite?
Marco Bicego is gorgeous and one of my favorites; it’s an everyday luxury and a must in every lady’s wardrobe.

What are you most excited about at the moment?
Our massive renovation! Our new showroom is twice the size and we’ve doubled our inventory.

Why renovate?
To offer a superior shopping experience: The new showroom is open and inviting, yet intimate. We paid a lot of attention to the lighting, acoustics and color scheme. It is a “must-see.”

You design and make your own jewelry in the store; tell us about that?
The heart of our store is the workshop. Our craftsmen create beautiful jewelry. It is what makes us unique.

Where do your ideas come from?
We travel the world looking for trends and inspiration.

What about famous brands?
We have a great merchandise mix from Rolex, David Yurman and Mikimoto to our unique, hand-crafted pieces of jewelry created on Metairie Road.

Can you make custom jewelry?
Absolutely. Jewelry symbolizes a moment in someone’s life and often involves using diamonds or stones from a family heirloom. Our strength is bringing to life a person’s vision of the new piece. Once we have a direction, our workshop then determines how to create though either the old-world skills of hand fabricating or the latest techniques like CAD rendering and 3D printing.


Aucoin Hart*
1525 Metairie Road, 834-9999, AucoinHart.com

CORRECTION: An earlier version of this article misspelled Aucoin Hart. We apologize for the error.

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