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Try Dr. Nut

Team photo of the St. Roch Playground baseball team, champions in the City Recreation Playground League in the late 1940s and sponsored by Dr. Nut. Henry "Dunk" Beter of NORD is presenting a trophy to Coach Herb Retif of the championship team.

Dr. Nut, the soft drink immortalized as the favorite beverage of Ignatius Reilly in the John Kennedy Toole novel A Confederacy of Dunces, had been a favorite of New Orleanians long before that book was published.

Originally produced by the New Orleans-based World Bottling Company, Dr. Nut had an almond flavor reminiscent of amaretto liquor and was served in a 7-ounce bottle. Over the years its slogan changed, including such phrases as: “It’s delicious,” “It’s a Food – Not a Fad,” “The Sure Cure for Thirst” and “Try Dr. Nut – The Professional Mixer.”
Although the soda’s tag line changed often, one thing remained the same: the familiar squirrel logo appeared on bottles, cans, advertisements and even sports uniforms, when Dr. Nut sponsored a softball team in the 1940s.

In 1977, Dr. Nut was registered as a product of the Bayou Bottling Inc., Corp in Jennings. Its last trademark was filed in 1981, and in December of 2000, the trademark was cancelled by the U.S. Patent and Trademark Office.

Although the Dr. Nut you grew up with is no longer available, you can still enjoy the taste. According to drinksmixer.com, mixing 2 ounces of Dr. Pepper soda with 4 ounces of amaretto almond liqueur will result in an adult beverage that will bring back the Dr. Nut taste of your youth. 

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