NEW ORLEANS – Baldwin & Co. is sure to host an unforgettable evening as rapper 2 Chainz is set to head to the store on Friday, April 10. The artist will share stories from his book “The Voice in my Head is God” in a fireside chat and book signing at Baldwin & Co. The store team shares that the night will have 2 Chainz share insight into the journey, mindset and wisdom about the industry and a look at the main behind the mogul.
About the Event
With stories from his childhood, his days running a trap, and his rise to stardom, rap artist 2 Chainz offers a rare look at what shaped him
In his most personal work yet, Grammy Award–winning rapper 2 Chainz shares the spiritual journey behind his success, offering a raw, reflective, and deeply motivational meditation on the inner voice that’s guided him his whole life: God.
Before he was 2 Chainz, he was Tauheed Epps—an only child growing up in College Park, Georgia, raised by a single mother while his father served time in prison. Though he excelled in school and earned a basketball scholarship, the streets were never far behind, and by fifteen, he had been arrested and was hustling to survive. He faced doubt and self-destruction, but even then, something told him there had to be more.
In “The Voice in my Head is God,” 2 Chainz tells the story of how he walked away from the trap and found his purpose: not by fame or fear, but by faith. With his unmistakable voice and unflinching honesty, he reflects on the hardest moments of his life and the quiet revelations that shaped him. From the spiritual alarms he couldn’t ignore to the mentors who showed up at the right time, he explores how his music and verses poured out when he finally listened to the voice that had been there all along.
From hanging with Lil Wayne to getting early help from Ludacris, 2 Chainz brings us into the defining moments of his life and career while delivering a powerful message about discipline, divine timing, and self-belief. Along the way, he offers more than a memoir. He shares a way of thinking, of trusting yourself, and of listening to the voice that never steers you wrong.
Lyrical, grounded, and fiercely motivational “The Voice in my Head is God” is part blueprint and all heart.
2 Chainz is a Grammy Award–winning artist whose number-one albums and multiplatinum singles have defined the sound of a generation. Widely recognized as one of hip-hop’s most influential power players, he helped carry Atlanta trap into the global mainstream while building a business portfolio spanning film, television, real estate, cannabis, food, fashion, and sports.

