Abita Brewing Company Expands Into The RTD Category
ABITA SPRINGS, La (press release) – Abita Brewing Company, is kicking off 2021 with the launch of Libre Rum & Cola, a Ready-to-Drink (RTD) cocktail available in 4-packs of 12oz cans.
“Consumers are looking for convenience without having to sacrifice quality. We started development with the goal of crafting the best tasting rum and cola by utilizing the highest quality, all-natural ingredients,” said David Blossman, President and CEO of Abita Brewing Company. “Our Rum & Cola gives you the craftsmanship of a premium-classic cocktail to enjoy at any time or occasion, in the convenience of a can.”
Libre Rum & Cola is an all-natural distilled spirits cocktail made with imported, three-year oak barrel aged rum, cola crafted with raw cane sugar and a twist of natural lime juice. Each 12-ounce can has an 8% ABV, which is equivalent to over a shot and a half of premium, Central American Rum. Enjoy it straight from the can or pour over ice with a garnish of lime!
Libre Rum & Cola will be available in grocery stores, retailers and restaurants in Louisiana and throughout the Abita Brewing Company distribution network.
Release: Year-Round beginning January 2021 ABV: 8%
Availability: 4-packs of 12oz cans
For more information, visit LibreRumCola.com and follow Libre Rum on Instagram. For the latest news, join the brewery’s Brew Krewe email newsletter.