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Allstate Sugar Bowl Crescent City Classic Releases Official 2020 Poster Design Featuring Live Painting Scene from New Orleans Artist Alex Harvie

NEW ORLEANS (press release) – Allstate Sugar Bowl Crescent City Classic officials have released the official poster for 2020 featuring a painting from local artist Alex Harvie. The 2020 poster features a reproduction of a live painting Harvie completed at the finish line of the 2019 race highlighting the façade of the New Orleans Museum of Art and the CCC finish line.

Harvie drew inspiration for the painting and poster from the scenic beauty of City Park and NOMA, and he used those scenes as the background for CCC runners crossing the finish line of the 10k course.

“I wanted to capture the beauty of the course, the runners and the overall feel of the race with iconic imagery and deep colors,” said Harvie. “This is my first year as the official poster artist, and I’m honored that the CCC team chose to use my live painting on this year’s poster.”

Harvie began his professional career as an artist in 2005 after graduating from LSU with a Bachelor of Fine Arts. He started out doing pop-up shows and helped define the art scent in Baton Rouge. In 2006, he developed his signature style and began painting live at charity events and other parties.

In 2009, Harvie moved to New Orleans and has been an important member of the New Orleans art scene where he has painted live for exclusive events throughout the city including the NBA All-Star Ball, Mardi Gras parades and balls, JazzFest, Voodoo Fest, Buku Fest, ESPN’s Monday Night Football and more. Currently, he average about 80 live painting per year.

Harvie’s official CCC poster is available for sale at www.ccc10k.com for $80 for the collector’s edition (signed by Harvie and numbered) or $50 for the gallery edition. In continuation of CCC tradition, the top 500 men and top 500 women finishers will all receive a commemorative poster for free.

The 42nd running of the Allstate Sugar Bowl Crescent City Classic begins at the Mercedes-Benz Superdome at 8 a.m. on Saturday, April 11. Event organizers expect more than 25,000 participants to cross the finish line in front of the New Orleans Museum of Art in historic City Park. Once runners finish, they can walk a short distance in City Park to the Michelob Ultra RaceFest for drinks, food and live music including a special concert from The Phunky Monkeys.

Anyone interested in running this year’s CCC can visit www.ccc10k.com to register. Registration for this year’s 42nd run of the CCC is underway and is $50 through April 8. The price will increase to $55 during the 2020 Health & Fitness Expo at the New Orleans Hyatt Regency on April 9 and 10. Race day registration is not available.

For more information on the Allstate Sugar Bowl Crescent City Classic, visit ccc10k.com.


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