NEW ORLEANS (press release) – Baldwin & Co., the independent bookstore at the heart of the Seventh Ward, announced an exclusive author talk and book signing with DeMaurice Smith, one of the most formidable legal and labor voices in modern sports history.
The event will celebrate the release of his powerful new book, “Turf Wars,” what the store says is a gripping and unflinching account of power, race, labor, and the hidden machinery behind America’s most dominant sports league.
Baldwin & Co. shares that Smith will take audiences far beyond the headlines and into the boardrooms, bargaining tables and backroom battles that shaped the modern NFL. With candor, clarity and force, he pulls back the curtain on the greed, politics, exploitation and institutional power that define professional football at its highest levels – while also revealing what it means to fight for the dignity, protection, and humanity of the players who make the game possible.
“This is more than a book event—it’s a cultural and political conversation that cuts to the heart of power in America,” said DJ Johnson, founder of Baldwin & Co., in a release about the event. “To welcome DeMaurice Smith into our space for a discussion this urgent, this revealing, and this necessary reflects exactly what Baldwin & Co. stands for: bringing the most important voices of our time into direct conversation with the community.”
This event will feature a live conversation, audience Q&A, and book signing, offering attendees a rare and intimate opportunity to engage with one of the most consequential behind-the-scenes figures in American sports – and to hear, directly from him, what the NFL was never designed to tell the public.
EVENT DETAILS
Who: DeMaurice Smith
What: Author Talk & Book Signing – Turf Wars
Where: Baldwin & Co., New Orleans, LA
When: April 9, 2026 | 6 p.m.
Tickets: Available now at www.baldwinandcobooks.com
