NEW ORLEANS (press release) – Ambassador of New Orleans Bounce music and culture, Big Freedia is excited to announce the launch of her debut beauty line, Bold Beats — a collection of tantalizing nail tips, eyelashes and a shadow palette. The Queen’s foray into cosmetics is inspired in part by a need in the industry, and in part by her passion for self-expression.
“On the road over the years, I saw very little gender-neutral makeup,” explains Big Freedia. “I thought, why not develop a make-up line that’s for everyone – for all gender orientations and skin tones?” According to the Queen, make-up is a “fundamental form of my self-expression.” She adds that a beauty line has been her dream for years, and “to partner with an Afro-centric beauty brand, BLK/OPL, is truly an honor.”
The line’s launch will include three different eyelashes (Yaka Yaka, Ya Best Believa and Girl Down), two different nail tips (Swiggle Wiggle and Just Be Free) and one show-stopping eyeshadow palette.
Bold Beats is available exclusively at the BLK/OPL website, here.
