Billy Bosch

CEO & Co­Founder, Be Well Nutrition, Inc.

Billy Bosch made quite the professional jump in 2011, when he left his job as a Field Account Manager for Shell to begin selling his ICONIC Protein Drinks full time.

To Bosch, the career shift felt more like swapping out a job for a longtime passion. “I started mixing my own protein shakes when I was in high school, and from there my interest and health and wellness continued to grow,” he says. “I’m passionate about our product line, so I enjoy just about everything we do.”

Dissatisfied with the protein shakes he found on the market, Bosch set out to create a grab-­and-go option for health-conscious people that wouldn’t sacrifice taste. He ended up developing ICONIC, a high protein, low calorie and low sugar drink with added fiber and vitamin B­12.

“It’s great for a light breakfast on the go, healthy snack during the day, or post­workout,” he says.

Where others may have seen a hindrance in local adherence to the legendary cuisine of the Crescent City – which has never been considered “health food” – Bosch saw an opportunity.

“Creating and launching a health drink here in New Orleans allowed us to develop one of the best tasting protein drinks on the market,” he says, “with the help of the incredibly taste conscious consumers of the city.”




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