Amongst a cornucopia of blooms, Fleur de Bra transformed Hotel St. Vincent for a celebration of resilience and creativity, where couture met cause.
Before a sold-out crowd of 500 guests on Oct. 19, Louisiana artists, designers, models and cancer survivors took center stage, their imaginative bra creations telling stories of strength and renewal while raising $268,758 for Breastoration and the CALA Cares (Cancer Association of Louisiana).
The floral flair and plant stylings were by Heirloom South, which worked seamlessly with the event design by Thyme to Acquire.
“This was our fifth year of Fleur de Bra. What started as a grassroots collaboration with five artist and female professional pairs at a cocktail party has exploded into the most whimsical display of art and love this city has to offer the breast cancer survivors of Louisiana,” said founder Suma Maddox MD.
“I am always in awe of the beauty and generosity this day brings to New Orleans. The creators in New Orleans do not disappoint!”
In addition to Dr. Maddox, event directors were set designer Claire Sanchez and Thyme to Acquire’s Rebekah Founds, as were CALA’s Michelle Burtch and fashion designer Heather Golinko (HEGO), who also designed Dr. Maddox’s dress.
The event aims to bring awareness to breast reconstruction and to Breastoration, a program of CALA, which provides financial and ancillary support to those seeking breast reconstruction.
Fun Fact: Want to check out more about the event and what it benefits? Be sure to use go to Instagram @fleurdebra or use hashtags #fleurdebra #breastoration #breastcancersurvivors #louisianastrong #breastcancerawareness #braart #brasculpture #brafashion #louisianabreastcancer
