Business Update: SoFAB

NEW ORLEANS – As of March 16, 2020, the Southern Food & Beverage Museum is closed until further notice due to the outbreak of COVID-19 in New Orleans. As much as it pains us to close our doors, our first responsibility is to keep our guests, staff, and community as safe as possible.

With everyone’s daily way of life now changing, our staff is committed to answering the question: What is a Museum without guests? The team’s work for the last year focused on making ourselves a guest-centered museum that impacts the community through revolving exhibits, hands-on cooking classes and in-depth youth education programming. Now, we are being asked to change our focus. Who is our audience if everyone is at home? What can we do to help our community if we can’t bring the community together?

We hope to answer these questions in the coming weeks with an emphasis on bringing the museum to you. Since the start of 2020, SoFAB has upgraded our digital production capabilities. As of March 1st, we opened a completely remodeled state-of-the-art podcast studio within SoFAB. Our founder, Liz Williams, already has several of her podcasts online and on Itunes, as well as more to come weekly. We hope you can enjoy Tip of the Tongue while you are at home; we hope it can take your mind off things and you can learn about the history and culture of food.

Additionally, in the coming weeks, SoFAB will have digital cooking classes, short cookbooks, and other digital videos and publications available for purchase at minimal cost on our website. We will also have instructional videos geared towards children, so your kids can have a hands-on learning experience in nutritional literacy while they are home from school.

Like everyone, SoFAB will be hit hard financially during the next few weeks. We hope our digital content will allow us to bring in some revenue while also bringing value to our community. Let’s be honest, what else is there to do in a time like this except eat? Let the team at SoFAB help you eat your best during these trying times.

We thank you for your support over the years, and hope you can continue supporting SoFAB. We ask you to consider donating or becoming a member of the museum today so that we can once-again open our doors to you when this pandemic comes to end.



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