NEW ORLEANS (press release) – On June 3 at 2 p.m., New Orleans Foodwear brand MR EATWELL will release a collaboration with internationally renowned beignet bakery, Cafe du Monde. MR EATWELL, founded by lrish Channel resident Matt Rebackoff, created a Cafe du Monde-branded line of apparel (Sweetsuits & Beignetees) and footwear (Sweetslides) for men and women.
“This one’s surreal for me. After I somehow landed the Crystal Collab 6 weeks after launching the brand, my first thought was ‘What’s my other dream New Orleans collab? Cafe du Monde, hands down.’ I love their food, and their branding, and everything about them. And then THEY reached out to ME about this! Mind = blown,” said MR EATWELL Founder Matt Rebackoff. “I wanted to do something fun, and ridiculously comfortable, and in my almost always humble opinion, I think we nailed it.”
“The entire Cafe Du Monde family is eager to celebrate the launch of this collaboration with MR EATWELL!”, said Cafe du Monde Buyer Emily Jaeger. “As a family owned, local business we know the importance of supporting small businesses in our community and it has truly been a pleasure to work with Matt and make this happen.”
This collaboration is the latest for the food inspired loungewear brand MR EATWELL, having previously launched lines with Crystal Hot Sauce and comedian Heather McMahan. 10% of all profits will go to House of Tulip, a nonprofit collective creating housing solutions for TGNC people in Louisiana.
The MR EATWELL x Cafe du Monde collaboration can be found here.