Captain Morgan x T-Pain Transform NOLA’s Bourbon Street into Rum Street for the Super Bowl

NEW ORLEANS (press release) – In its fourth year as the Official Spiced Rum Sponsor of the NFL, Welcome to Rum Street: the unofficial official most fun destination for Super Bowl LIX, where legendary adventure, delicious cocktails and epic celebrations await around every corner. Captain Morgan’s Rum Street celebration is a toast to the place where celebrations are born, stories are made, and the spirit of New Orleans beats loudest.

Starting Thursday, Feb. 6, Follow the Captain to a celebration of the French Quarter’s favorite spirit culminating with a show-stopping performance on Saturday, Feb. 8, from GRAMMY Award-winning artist, producer, songwriter, entrepreneur and global cultural icon, T-Pain. So, whether it’s a Hurricane or Daiquiri you’re craving, toast to the spirit of NOLA as you embark on an adventure like no other when Bourbon Street becomes Rum Street for the first time in history.

“Captain Morgan is taking Bourbon Street to another level, and as far as legends go, it takes one to know one,” said T-Pain. “Get ready, New Orleans, Rum Street is going to bring the party like no other.”

Captain Morgan is calling all crews 21+ in NOLA and at home to Follow the Captain to Rum Street for a weekend filled with super-sized fun and surprises. Here’s what’s on deck:

• Spirit of NOLA: Captain Morgan is giving consumers on the ground in NOLA $10 to spend at Bourbon Street establishments that keep the spirit of NOLA alive.** Spending at local bar/restaurant is SUGGESTED and not required.
• Rum Street HQ: The ultimate Rum Street celebration on Saturday, Feb. 8, when T-Pain hits the stage at the hottest party of the weekend, delivering all the hits you know and love— putting an exclamation point on the week’s legendary fun.
• Adventure for All: As soon as the ‘Rum Street’ flag is hoisted, be on the lookout for your chance to unlock prizes and unexpected adventures no matter if you’re in town for the Big Game or watching from home.

To join the crew and stay on top of all the fun Captain has in store, head to FollowTheCaptain.com.