In recent years, a new way to document a couple’s big day has emerged. Alongside the photographer and videographer, many are adding a content creator to provide a personally curated, almost instant, way to share their happiness. Local content creators Lauren Schnell, owner of Schnell Studio, and Chloe LeBlanc, founder of LeBlanc Standard, weigh in on this growing trend.
Schnell points out that the wedding industry is evolving, catering to couples who grew up online and are used to seeing life’s stories unfold in real time. This immediacy is something unique to content creators: “Couples want to relive those moments while they’re lying in bed together the night of or the morning after their wedding, not six months later. Content creators give them that immediacy, that intimacy, and that storytelling layer that simply can’t be created after the fact.”
Echoing this sentiment, LeBlanc notes that there’s a “huge appeal in receiving a large quantity of candid, unscripted moments within 24 hours; the instant gratification is unmatched! Our couples love waking up the next morning with a full gallery already waiting for them, filled with real, emotional, in-between moments that feel like reliving their day.”
LeBlanc explains that capturing these moments involves constant shooting during the ceremony and reception, getting the spontaneous moments that happen throughout the celebration. She describes her presence as a fly on the wall, enabling her to preserve “everything that typically slips through the cracks… the quick glances, the background conversations, the laughter between friends, the way a parent looks at you when they think no one’s watching.”
Schnell also emphasizes her focus on “the emotional micro-moments…the groom wiping tears when he sees his bride, the bridal party locking eyes and holding back tears, the private giggles and smiles between a couple that they don’t even realize they’re giving each other. It’s all the unspoken energy that makes a ceremony feel alive.”
Preserving these moments requires a trained editorial eye and a dedication to narrating a couple’s story with intention. For this reason, Schnell encourages couples to ask content creators about their approach to storytelling. She also notes the importance of looking at a creator’s portfolio to ensure that their style aligns with the couple’s vision. Elaborating on this advice, LeBlanc adds that couples should consider whether they want a purely behind-the-scenes approach, or someone who will curate posed moments and fun wedding TikTok trends.
No matter the creator’s approach, both experts agree that the couple should relax and not worry about performing for the camera. Rather than trying to force content-worthy moments, they should let the moments unfold organically and authentically. Ultimately, content creators are dedicated to helping couples remember how it felt to be present in those moments, a feeling they can return to for the rest of their lives.
LeBlanc Standard
leblancstandard.com
@leblancstandard
Shot by Schnell
shotbyschnell.com
@shotbyschnell
