Many locals only know Tales of the Cocktail as a week-long conference geared to the spirits industry. Neal Bodenheimer, owner of Cure and a member of Tales’ Board of Directors, argues it brings tremendous value to the city overall. Last year, Tales had an economic impact of $24.8 million on New Orleans, a special value in the doldrums of summer. Additionally, the board has granted more than $525,000 in awards to organizations improving the global hospitality landscape. For example, locally-based Turning Tables, which provides mentorship, educational tools and a support system for Black communities and people of color in New Orleans, has received funding across multiple years. During the pandemic, Tales supplied relief payments to bartenders across the city and the country. Finally, New Orleanians can take advantage of a world class spirits conference in our backyard. As Neal noted, “For these five days in July, New Orleans is at the cutting edge of the worldwide drinks business.” We can all raise a glass to that.
Listen to Elizabeth’s podcast “Drink & Learn;” visit elizabeth-pearce.com


