Diamonds Direct Donates $50,000 to Help Feed Hungry Children

Diamonds Direct reaches halfway point in yearlong goal to raise $100,000 for No Kid Hungry
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CHARLOTTE, North Carolina (press release)  – In partnership with No Kid Hungry, Diamonds Direct raised $50,000 in the month of September to fund the campaign’s work to feed hungry children across the country. With a year-long goal of donating a total of $100,000 to No Kid Hungry, Diamonds Direct is seeking to support kids who have lost access to the school meals they rely on during the COVID-19 pandemic and the aftermath. Through the efforts of all 19 of their locations, Diamonds Direct is holding an online silent auction of beautiful jewelry pieces, offering opportunities for in-store donations, and donating a percentage of all sales from the month of September to reach this goal. These methods have helped them to reach a donation total of $67,185 for No Kid Hungry since the partnership began in June 2020.

Part of the Diamonds Direct difference is their commitment to give back to the community with a special focus on helping women and children’s organizations. No Kid Hungry is a national philanthropy with the singular goal of ending childhood hunger in the United States. Traditionally, many kids have relied on the meals they get at school each day. But even as school staff and community leaders work to feed students while many school buildings are closed, children are missing the meals they need. Diamonds Direct hopes to continue the momentum and exceed their goal of donating $100,000 to No Kid Hungry over the next year. Their donation will help ensure that kids get the healthy food they need to do their best in school, whether they are learning at a desk or at their kitchen table.

Diamonds Direct, founded in 1995, is a direct-to-consumer destination retailer headquartered in Charlotte, North Carolina. Their vertically integrated concept allows the retailer to cut out the middlemen and maintain involvement in the entire diamond process. Today, Diamonds Direct is one of America’s largest and most successful jewelry companies. Diamonds Direct backs their products with industry-leading guarantees and warranties, including their signature 110 percent lifetime upgrade. Diamonds Direct is a socially-responsible company that thinks globally and acts locally. The company ensures all diamonds are ethically sourced via the Kimberley Process and is responsible for hundreds of thousands of dollars raised for local philanthropies and cultural organizations that are critical to the communities Diamonds Direct calls home. For more information visit




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