CHARLOTTE, Nc (press release) – In the aftermath of the destruction brought by Hurricane Ida, the need for help is paramount for those in Southern Louisiana. As uncertainty increases regarding when electricity and water will be restored to the New Orleans area, the need for a helping hand and donations is greater than ever. Diamonds Direct, a direct diamond importer and leading U.S. independent jewelry retailer, announced today that they are gathering monetary donations from their brick and mortar locations as well as their online website to directly help those impacted by the wrath of Category 4 Hurricane Ida.

“At Diamonds Direct, we strive to be a community leader when it comes to stepping in and helping our friends, family and neighbors,” says Tom O’Rourke Chief Operating Officer of Diamonds Direct. “Our New Orleans family is experiencing a great need, and we’re eager to get down there and assist where we can when it’s safe to do so. In the interim, giving back to a trusted, local organization is our main priority so we can assist in rebuilding the state of Louisiana as quickly as possible.”

Diamonds Direct is partnering with The Cajun Navy and Second Harvest to filter donation funds to these organizations. As a company, our focus is to best assist the state of Louisiana during this time and ensure that we are doing all that we can to see the city of New Orleans restored in a timely manner.

In addition to a contribution to the Cajun Navy and Second Harvest, Diamonds Direct has created an Employee Relief Fund to bring guidance and hope to their own New Orleans employees directly impacted by the catastrophic storm.

“First and foremost, we want to ensure our employees and families are given the proper supplies and assistance they need ” says Diamonds Direct Vice President, Yoni Padan. “We have a responsibility to step in and help where we can. Right now, they need food, water, and gas. We’re closely monitoring the situation to ensure that when things are allowed to reopen, our Metairie location will be equipped with the items our staff and community need to get through.”