NEW ORLEANS – When hospitality worker Monica Bourgeois found herself out of work along with thousands more due to COVID-19 shutting down restaurants and bars throughout the city, she immediately jumped to action by creating a t-shirt design with the hope of raising funds for hospitality workers in need. Once her designs were complete, she reached out to Blake Haney of Dirty Coast and a partnership was formed.
Haney and his team at Dirty Coast refined Bourgeois’ designs and put the t-shirts into production. Bourgeois and Haney then decided to donate 50% of all of the sales proceeds to Louisiana Hospitality Foundation (LHF) and United Way Southeast Louisiana’s newly established Hospitality Cares Pandemic Response Fund.
The t-shirt and bag designs feature unique front-and-back designs and are now available to purchase at www.dirtycoast.com. All shirts are printed using eco-friendly, water-based inks.
“When the city shut down, I found myself and most of my friends suddenly unable to work, and therefor without a paycheck. What I did have was some free time and I love casually designing t-shirts for my tennis teams and business, so I thought, what if I make a shirt where the proceeds help struggling hospitality workers?” said Bourgeois. “So now we hope people love it, buy it and we can donate some money to this great charity.”
United Way Southeast Louisiana and LHF’s fund opens to applicants tomorrow, March 21, 2020. View eligibility requirements and ways to contribute at Hospitality Cares Pandemic Response Fund.