Diving into Positivity

The Pantone Color Institute has officially announced their 2019 color of the year, and we are living for it. Yesterday, the self-proclaimed authority on all things color announced Living Coral – the bright, vibrant hue – would take over from the 2018 Ultra Violet color of the year.

Ultra Violet brought us an on-trend hue that spoke to the innovation and awareness of a higher level to much of 2018 in the midst of political and additional worldly turmoil. We also are convinced it had a lot to do with the passing of pop icon Prince — hence the purple hue. (Melanie here: R.I.P. Your Purple Majesty. You are missed.)

Living Coral, Pantone says, is “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.

We personally love a coral hue. It’s fun, energetic and it’s just difficult to be depressed around this color. “Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment,” said the Pantone announcement.

Diving into PositivityAccording to the announcement, the color is supposed to act as an escape into life away from social media and other things that distract us from living an authentic life. “Color is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord.”

After the crazy ride 2018 has been, we think this color is a joyful note upon which to start 2019. Pantone’s pick for color of the year affects a lot of aspects of our lives from fashion to home decor, whether we realize it or not.

Pink hues don’t work for everyone. (Kelly here: I’m a good example. My skin has red undertones.) But the different ways a hue like coral can be used are endless. For fashion, pops of coral work for everyone, no matter your undertones. For weddings, spring and summer weddings incorporating the color in floral arrangements and table decor will be a bright spot during the spring and summer wedding season. Even using the color for bridesmaid’s dresses — though historically it has been made fun of — we think this Living Coral is a beautiful interpretation.

“Living Coral emits the desired, familiar, and energizing aspects of color found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind,” said the announcement. “Lying at the center of our naturally vivid and chromatic ecosystem, Pantone Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.”

Diving into Positivity


What do you think about the 2019 color of the year? Will you incorporate Living Coral into your Big Day?




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