“Madden Gras” kicked off today at Harrah’s Fulton Square in celebration of the launch of EA Sports latest video game, Madden 2011, featuring Drew Brees on the cover.

The event began with a generous announcement from EA’s Anthony Stevenson: "We’re actually donating $100,000 on behalf of EA Sports, Drew Brees and the Saints to the National Wildlife Federation," he says.

For more about the Madden Gras celebration, check out Today’s Top Events.