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Frankie Russo

Frankie Russo never flinches. He’s learned the value of every success and every failure, going all out in every situation to bring the highest value to Potenza Inc.’s stakeholders, employees, and clients.

He credits an early decision to prioritize re-investment in his company and products rather than divert profits away and into other investments as a large part of Potenza’s success. As the primary shareholder, he’s also the primary investor.

“Today, my mission in life is to help other entrepreneurs succeed both in the U.S. and abroad. Our company’s innovations and services help us fulfill this mission and our profits help us share it with the world through micro finance for small entrepreneurs,” says Russo.

He believes every “Kingfish” should also invest in a full personal life. For Russo, that’s enjoying a rich family life, traveling, and working towards a private pilot’s license.



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