NEW ORLEANS (press release) – French Truck Coffee and Preservation Hall announced they are joining forces to celebrate the heart, soul and flavor of the Crescent City.
“We’re proud to support the Preservation Hall Foundation in a way that’s as deeply rooted in our community as the music itself,” said Geoffrey Meeker, CEO of French Truck Coffee, in a release about the partnershp. “Great coffee and great jazz belong together.”
Ben Jaffe, Creative Director for Preservation Hall, announced the Preservation Hall Blend will launch on the birthday of one of Preservation Hall’s most cherished musicians, Mr. Charlie Gabriel. The collaboration kicks off with a brand-new “Preservation Hall Blend” coffee and a promotional video featuring jazz icons Ben Jaffe and Charlie Gabriel, just in time to celebrate Gabriel’s 93rd birthday.
“We are so pleased to partner with another wonderful New Orleans institution in support of our foundation’s mission to share and preserve the beautiful musical traditions of this city,” said Jaffe. “Coffee and music are both essential daily ingredients – so we hope you’ll enjoy a healthy dose of each and make those moments extra meaningful through your purchase.”
The campaign ad begins with a heartfelt video showing Gabriel and Ben Jaffe delivering French Truck’s “Hall Blend” across the French Quarter—sharing smiles, stories, and coffee with fans and friends.
French Truck Coffee will donate $1 from every bag of Preservation Hall Blend sold on its website and in its cafés, directly to the Preservation Hall Foundation.
To sweeten the deal, 100% of NET proceeds will benefit the Preservation Hall Foundation, if the “Preservation Hall Blend” is purchased at the Preservation Hall shop. Money raised will support the important work of the Preservation Hall Foundation, including music education programs, community outreach, and the preservation of traditional New Orleans Jazz.
