NEW ORLEANS (press release) – The Uptown New Orleans restaurant Gautreau’s and Avegno Lounge will unveil its first-ever private label wine, Madame Gautreau’s Reserve Blanc de Blancs Brut Excellence – what the duo is calling a sparkling expression of elegance, artistry and New Orleans flair.
Inspired by John Singer Sargent’s famed “Portrait of Madame X,” the bottle’s design and name pay homage to the restaurant’s namesake and muse, Virginie Amélie Avegno Gautreau.
“Inspired by Sargent’s ‘Madame X,’ I wanted to capture the painting’s scandalous elegance and mystery by reimagining it on a bottle,” said Artist Kelly Batt in a release about the wine. “The use of a silhouette emphasizes her allure and the intrigue that made the original work so controversial, leaving room for what remains unspoken.”
The team shares that each bottle of Madame Gautreau’s Reserve is crafted from the highest quality cuvée of white grapes, resulting in a crisp, delicate and lively Brut Excellence.
“Every bottle we pour tells a story, and our new private label sparkling wine is a reflection of the passion and care we bring to every detail at Avegno,” said William “Bill” Kearney, managing partner of Gautreau’s. “Whether you’re toasting a milestone, sharing a romantic evening, or simply enjoying time with friends, we invite you to raise a glass with us in our intimate Uptown lounge or Gautreau’s dining room.”
Avegno Lounge is open Tuesday through Saturday from 4:30 p.m. to 10:30 p.m. For more information, visit avegnoneworleans.com.
Gautreau’s is open Tuesday through Saturday from 5:30 p.m. to 9:30 p.m. For reservations, visit gautreausrestaurant.com.

