Perhaps it was Kyle Jenner becoming a billionare that inspired others, but there has been an explosion of celebrity makeup brands. The good news is, these products are more than hype. Quality and performance at mostly approachable price points create a host of standout winners. 


Glam Squad

 

Honest Beauty Xtreme Length Mascara + Lash Primer

A pioneer of the clean beauty industry, Jessica Alba’s wand is actually EWG certified, so it is verified “clean.” Its award-winning lengthening and thickening abilities mean you don’t have to compromise to care for yourself and the environment.

 

 

Glam Squad

 

 

Rose In. Softlight Clean Dewy Hydrating Concealer

Rosie Huntington-Whiteley’s new range of clinically proven clean and sustainable beauty and skincare lines are already firm favorites among the beauty elite. The concealer is so creamy it blends seamlessly while delivering the level of coverage you need. 

 

 

Glam Squad

 

 

 

Haus Laboratories Liquid Eye-lie-ner

With her partnership with Haus, Lady Gaga has once again proved she is a pro. Her makeup line includes several editor favorites but her liquid eyeliner glides on with a felt tip, dries instantly and has long-lasting power, perfect for recreating those famous cat eyes.

 

Glam Squad

 

Kylie Cosmetics Setting Powder

When you think Kylie you think pout, but her powder is her hidden gem. The silky formula absorbs oil while avocado extract prevents drying and cakey-ness. The IG-filter finish means you are picture perfect every time.

 

Glam Squad

 

 

Rare Beauty Soft Pinch Liquid Blush

With a strong commitment to mental health underpinning Selena Gomez’s beauty brand, she has created a “mistake-proof” liquid blush which blends into a natural flush. The long-lasting and intense pigment stays on all day and is available in both matte and dewy finishes.

 

Glam Squad

 

 

Drew Barrymore’s Flower Beauty Light Illusion Foundation

America’s sweetheart has created a line of all-stars in this very affordable range. Start with her base, a lightweight formula which offers buildable coverage and a luminescence that is hard to believe.

 

Glam Squad

 

 

Fenty Pro Filt’r Hydrating Primer

Rihanna’s Midas touch extends to everything in her 100% cruelty free range. Her primer hydrates to soften skin and create a filter-like blurring effect. Your face is a flawless canvas which won’t dry, crease or cake.

 

 

 

Glam Squad

 

 

 

Florence by mills Get Glossed Lip Gloss

Clean, vegan and cruelty-free, Millie Bobby Brown’s range is a strong competitor to her celebrity rivals. Her soft and light lip gloss formula contains shea butter to cushion the lips while vitamin E and castor seed oil keep them smooth and plump.

 

 

 

Glam Squad

 

 

 

 

r.e.m. beauty Practically Permanent Lip Stain Marker

Unable to find one she liked, Ariana Grande decided to create her own comfortable, lightweight and longwearing lip stain. With all day staying power, it can be worn on its own or under gloss to create depth and color.

 

 

 

Glam Squad

 

Victoria Beckham Beauty Smoky Eye Brick

Oily skin, perspiration and humidity, are no match for Mrs. Beckham and her clean beauty line. A hit in the range are the highly pigmented eye “bricks” which stay put and blend beautifully for the famous moody eyes that are a trademark of this talented Brit.