West Elm invites New Orleans and Louisiana artists, makers and designers to submit work for showcase
Since its July 2014 opening on Magazine Street, West Elm has embraced New Orleans’ culture, quirks and artists. For example, posts to the store’s lively Instagram account often feature shots of iconic locales and landmarks, such as the Magazine Street blue sidewalk tiles; scenes from popular local events, including the New Orleans Jazz and Heritage Festival or Bayou Boogaloo; and loads of snaps promoting New Orleans artists and makers. This savvy strategy by the modern home design retailer, part of the Williams-Sonoma, Inc., company, is artfully employed in all of the cities it calls home. In addition, West Elm hosts frequent crafting events with local makers. In 2013, it launched the “West Elm Local,” program, a collection of handcrafted goods from local artists and artisans. At the New Orleans location, shoppers can buy prints from Grove Street Press and planters from Pippa Marx Studio, for example, as well as items from 10 other Louisiana makers.
As it that wasn’t enough to make the hearts of art patrons and “shop local,” enthusiasts flutter, two of the New Orleans-based artists, Erik Barthels and Tippy Tippens of Goods That Matter, are featured artists in West Elm’s national “Local Assortment,” making their work available online throughout the United States.
This month, the program is expanding once again for a new “Local Showcase.” From now until June 12, the company is calling on Louisiana artists, makers and designers to submit work for the showcase. According to a press release from the company, submissions can be in one or more of the following categories:
- GIFTABLE: Paper goods, key chains, coasters, etc.
- HOME TEXTILES: Napkins, pillows, etc.
- KITCHEN GOODS: Ceramics, cutting boards, etc.
- GARDEN: Planters, vases, etc.
- PERSONAL CARE: Soaps, lotions, etc.
- PERSONAL ITEMS: Wallets, totes, etc.
- FURNITURE: Side tables, coffee tables, benches, etc.
- DÉCOR: Art prints, hangings, ceramics, hooks, etc.
- FOOD: Items with long shelf life (minimum six months)
For more information and to make submissions, visit westelmLOCALshowcase.eventbrite.com. West Elm is located at 2929 Magazine St.