NEW ORLEANS (press release) – Haspel, the originator of the seersucker suit, will celebrate National Seersucker Day on Thursday, June 11, with a two-venue celebration honoring America’s most iconic warm-weather fabric. In partnership with the legendary Grand Hotel in Mackinac Island, Michigan, and the historic Hotel Monteleone in New Orleans, Haspel will host simultaneous celebrations dedicated to all things seersucker, complete with cocktail receptions and a celebration of clothing made for a good time. The festivities will bring together seersucker enthusiasts, Haspel customers and guests at two of the country’s most celebrated hotels. Attendees are encouraged to don their favorite seersucker looks and raise a glass to the fabric that has defined summer style for more than a century.
At Hotel Monteleone – located in the heart of Haspel’s birthplace – guests will enjoy a spirited reception honoring the city where Joseph Haspel Sr. transformed seersucker from a practical workwear fabric into an American style icon.
“National Seersucker Day is a celebration of style and the joy of dressing well,” said Laurie Haspel, fourth-generation owner of Haspel. “A tradition my great-grandfather started nearly 120 years ago. Partnering with two historic hotels that embody hospitality and timeless charm makes this year’s celebration especially meaningful.”
The origins of National Seersucker Day can be traced to 1996, when Mississippi Senator Trent Lott revived a long-forgotten Senate tradition by designating a warm June day as “Seersucker Thursday.” His goal was to remind Americans that style and good humor have always had a place in public life. The tradition quickly grew in popularity, becoming an annual celebration embraced by lawmakers and seersucker fans alike. In 2004, Senator Dianne Feinstein helped expand women’s participation in the Senate, further cementing the event as a lighthearted tradition that celebrates summer style and camaraderie.
Today, seersucker continues to be embraced by new generations who appreciate its comfort, versatility and unmistakable character. Once known primarily for its classic blue-and-white stripes, seersucker has evolved into a year-round fabric featured in tailored clothing, sportswear, and modern lifestyle collections.
Haspel is a family-owned American brand founded in New Orleans, Louisiana. Dating back to 1909, it quickly established its heritage when Joseph Haspel Sr. transformed the breathable seersucker pucker from a laborer’s uniform into an iconic gentlemen’s suit. That innovative spirit has transcended the decades as Haspel has become a full lifestyle brand encompassing a variety of casual wear, formal wear, tailored clothing, and accessories. Today, fourth-generation owner Laurie Haspel leads the business with a creative vision rooted in her great-grandfather’s methodology…clothing made for a good time.
Find out more about Haspel’s direct-to-consumer brand at www.haspel.com.
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