If New Orleans was a nail polish color, what color would it be?
There’s obviously no way you could pick just one, which is why Native Nail Polish has been putting out about a dozen shades a year since its founding by sisters-in-law Allison and Julie Hoffman in 2015.
Inspired by their young daughters, Native polishes are vegan, cruelty free and “10 free,” which means they don’t contain 10 harmful chemicals typically found in polish like formaldehyde, xylenes and parabens.
Since launching with its first retailer, Two Sprouts, Native is now offered at 37 locations locally, including The Spa at Windsor Court, The Woodhouse Day Spa and Ritz Carlton Spa. The company has also started to pair with other organizations and businesses such as Mignon Faget, Buff Beauty Bar, Bliss Bridal, the Merry Antoinettes and the Krewe of Iris to craft custom colors.
“This has been one of the most exciting evolutions of our business,” said Allison Hoffman. “It’s a totally different creative outlet for us that can involve months of back and forth to create the perfect shade. It’s been so rewarding to support local female-run businesses and organizations.”
Native’s spring line, launched March 23, gives back to COVID-19 coping efforts.
“One dollar from each bottle sold will go to the Krewe of Red Beans, which is making meals for healthcare workers,” said Julie Hoffman. “They’re also employing local musicians to deliver the meals, so that’s an extra component we really wanted to support.”