NEW ORLEANS (press release) – The newest Mardi Gras Krewe is launching this year.
The Krewe of Big Easy Whiskey is rolling through the city with a series of limited edition illustrated parade floats, each inspired by signature cocktails created by some of New Orleans’ best bartenders and available as collectable merch.
“Mardi Gras is a rhythm built by neighborhoods, bartenders, musicians, artists, and the bars that have long served as gathering places for the city’s creative spirit. The Krewe of Big Easy Whiskey is our tribute to that community,” said Kieran Walsh, Big Easy Whiskey’s master blender. “The Krewe of Big Easy Whiskey is an invitation to explore the cocktails, king cakes and costumes of our home, bar by bar and glass by glass.” (See the entire parade line up here.)
The Cocktails
Have your own Mardi Gras Party with these Big Easy Whiskey party-ready cocktails, including the King Cake, Baby, or the Easy Breeze.
Twenty bartenders from some of the most iconic bars in New Orleans have created their Krewe-inspired cocktails, which are available along the parade route, or before or after celebrations.
“Pro tip this Mardi Gras: keep a bottle of Big Easy Whiskey ice cold to make quick Old Fashioneds for entertaining,” adds Walsh, “and when the weather turns a little chilly, adding two parts hot water to Big Easy Whiskey makes a delicious, ready-for-you Toddy!”
Dress Like the Krewe
Big Easy Whiskey is debuting Krewe-inspired merchandise, including t-shirts, sweatshirts, and canvas tote bags, all ready for your own festive party. Order by Feb. 6 to ensure arrival by Mardi Gras. Purchase at: https://shop.bigeasywhiskey.com
The Big Easy Whiskey King Cake
For the second year in a row, Big Easy Whiskey has partnered with local favorite Pigéon Catering to bring back its popular Big Easy Whiskey-flavored King Cake — an innovative and damn delicious way enjoy the flavors of Big Easy Whiskey in its 100% alcohol-free King Cake:
● Big Easy Flavored King Cake
A brioche-style cake filled with a cinnamon brown sugar swirl, glazed with Big Easy Whiskey syrup, and finished with a rich Big Easy Whiskey caramel icing.
● Big Easy Cream Cheese King Cake
A brioche-style cake with cinnamon brown sugar swirl, Big Easy Whiskey syrup glaze, decadent cream cheese filling, and Big Easy Whiskey caramel icing.
Enjoy the Whiskey without the Alcohol
Being responsible on the route? Designated Driver? Still craving the flavors of Big Easy Whiskey? This King Cake is 100% alcohol free, delivering the flavoring of Big Easy Whiskey’s signature taste without needing to pour a glass, making it an ideal compromise.
Available for Your Friends and Family who Won’t Be Here This Year
Send a little bit of New Orleans to those who can’t be here in person at bigeasywhiskey.com/shop, available for shipping to 46 states. You can also enjoy the Big Easy Whiskey Flavored King Cake – $76 (includes shipping).
