When her dream job didn’t exist, Allison Herrera took a confident leap of faith and opened doors for herself with Uptown Girl Media, a marketing agency with its own in-house video production and comprehensive creative and digital marketing services. The first woman-owned and Hispanic-owned local agency of its kind, Allison’s all-female powerhouse company works with various Louisiana household brand names, creating new opportunities and expanding brand awareness. Allison takes pride in revolutionizing the traditional role of a marketer with modern approaches while acknowledging classic practices. She enjoys taking a multi-perspective team approach and fully investing in clients’ goals as if they are her own. She serves on the board of the Junior League, St. Michael Special School and is President of the American Marketing Association.