What is your earliest memory about the business? When I was a young girl I would go to the store with my dad (Owner Joe Biderman) and he would let me wait on customers with him and help them pick out their Christmas gifts.

What is your favorite piece of jewelry that you have ever sold? I worked closely with a young man to create my first custom-designed engagement ring and matching wedding band. From that moment on, I knew that I wanted custom designs to be one of my main roles.

What is your own personal favorite piece? My slice diamond necklace by designer Meira T, as well as Meira T’s edgy stackable rings. I get more compliments on my sliced diamond necklace than any other piece of jewelry that I wear.

Is custom made better than store designed? There is no better or worse when it comes to jewelry. When I custom-design a piece for a customer, the difference is that it’s a one-of-a-kind and you won’t find it at anywhere else in the world.

What is your favorite thing about Hiller Jewelry? We love being a small family jewelry store. It allows us to have very close, personal relationships with our customers and be their personal jewelers.

Are you allowed to wear pieces from the store? Yes! The best way to promote our product is by wearing it and letting people see how beautiful and sparkling our jewelry is!

Hiller Jewelry, 923 Metairie Road, 837-8200, HillerJewelry.com