Martina, Ashleigh, and Martina ScheuermannOwned by Ashleigh and Martina Scheuermann, the Wow Factor Showroom provides locals with outdoor kitchens, fireplaces (electric and gas), pergolas, as well as fountains. David Scheuermann, marketing director, says that the business appeals to “all types of clients, but epicureans for sure.” Scheuermann believes the company is aptly named, as their products are bound to impress customers, especially those that enjoy outdoor entertainment.

How has your business evolved or changed over the years?
We’ve gone from being a fence company to a total backyard and outdoor environment company featuring items for outdoor great rooms and kitchens.

What’s the first thing you discuss with a client?

We figure out what they are looking for and move on from there.

How is your store different and better than a  competitor?

Everything makes you say, “wow!”

What’s one of your most popular items?
The Vidalia Grill, which cooks with gas, charcoal, wood—or a combination—and is capable of steaming seafood and vegetables. It can also cook an entire turkey or chicken without a rotisserie.