St. Charles Avenue

Melissa Coleman

Why did you open Clover? I wanted to bring lines that I love, which are very popular in other major cities, to New Orleans.

What’s different about Clover? We offer a way to dress comfortably but stylishly during the day, and beautiful yet understated in the evening. Many of our lines are exclusive to Clover.

What’s your background? I’ve worked as a buyer, a corporate merchandiser, a manager and as a retail consultant.

What are your favorite lines? Ramy Brook, skin by Susan Beischel, L’Agence, Frame Denim and Milly.

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What’s your price range?  $50 to $500.

What kind of reactions are you receiving? I’m excited by our customers’ response! I hear over and over again that we are filling a missing niche carrying cult lines like ‘skin’.

Why do you think you’re already so popular? Women identify with the merchandise and appreciate that it fits seamlessly into their lives.

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What are you currently most excited about? Our Holiday Collection; it’s stunning.

What do you think of women’s style in New Orleans? Women in New Orleans are busy personally and professionally, and they need a versatile wardrobe with pieces that can be worn different ways. Typically, they like classic, understated elegance.

 

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