NEW ORLEANS (press release) – Pink Friday, a Boutique Hub national initiative, is launching on the local level through About Face Corporation, in conjunction with Metairie Road businesses, on Friday, November 20th. It’s a movement to celebrate, highlight and shop local small businesses the week before Black Friday. Businesses will be using the #ShopSmallFirst hashtag.

Lindsey Benoit, owner of About Face of New Orleans, says Pink Friday is designed to make a meaningful impact in the community.

“This is a great way to let our local small businesses know that we support them and we are here for them, especially now during what has been a difficult year,” Benoit said. “There are so many wonderful businesses on Metairie Road and we want to showcase them heading into the holiday shopping season.”

So far nearly 30 stores are participating. They include About Face of New Orleans, Lucy Rose, Zuka Baby, Relish, Hemline, Dolce, Bon Temps, Bluberri Boutique, Coco and Lo, Wildflower, Sorellas, Em’s Boutique, Forward Fitness, VITA, Phone, Sophisticated Thread, Hour Blast, Shella’s Mirabella, Zoveaux, Jade, Candy Apple, Nola Gifts and Decor, Banbury Cross, Cella’s, Bra Genie, Bleu, Febe and Crescent City Swoon.

All participating businesses will fly pink balloons outside, and each one will offer Pink Bucks with a $100 purchase. $20 in Pink Bucks will be given to clients who spend $100, pretax, in the shop. Pink Bucks will be redeemable December 1 – December 31. Exclusions will apply depending on the location.

Some stores will offer Swag Bags to the first 15 people who arrive on Pink Friday. Other promotions and giveaways, including raffles, may be offered at other stores.