Brent Rosen is the new president and CEO of the National Food and Beverage Foundation (NatFAB). Rosen’s diverse background includes legal work, business development, marketing and fundraising. He will bring these skills to his new role with the foundation, which oversees several entities, including the Southern Food and Beverage Museum (SoFAB).

In this podcast, Rosen describes how the museum’s layout and organization encourage visitors to learn about and appreciate the South’s unique food culture and discover food traditions from other parts of the country.

SoFAB’s cooking classes are, perhaps, one of New Orleans’ best kept secrets. “We do unbelievable cooking classes every Monday and Thursday,” Rosen says. He also explains how SoFAB has become the “last stop for cooking memorabilia” in the country, and he shares future plans for SoFAB.