Never Enough

The favorite lament of New Orleanians, and likely most Americans, is that there’s never enough time. Likely we have no idea why that is, or maybe even we don’t have a thought as to what we want more time for.

But we’re busy, and this time of year seems particularly “tight.” All manner of football, the start of basketball season, fairs and festivals all topped with the holiday beloved by everyone local: Halloween.

So, given the real stress of not enough time to celebrate, costume, create the feast for the party and then make drinks, let’s lighten the load with no sacrifice in quality or damage to the fun-quotient.

Max Messier, a recent transplant, has created an entire line of helper products, Cocktail and Sons, which assure a quality cocktail with minimum preparation effort, created and made here with distribution throughout the United States. They get you into the drinking part of the program in record time.


2 ounces Wild Turkey 101 Rye, Old Grand-Dad Bonded Bourbon or Sazerac Rye
3/4 ounce Cynar
1 bar spoon Cocktail & Sons Spiced Demerara
6 dashes Bitterman’s Aromatic Bitters

Add all ingredients to mixing glass. Top with ice and stir for 40-50 revolutions. Strain into chilled coupe glass and garnish with an orange peel expressed across the top of the cocktail.
A tasty, easy take on an old standard as created by Max Messier




Digital Sponsors

Become a sponsor ...

Give the gift of a subscription ... exclusive 50% off

Limited time offer. New subscribers only.

Sign up for our FREE

New Orleans Magazine email newsletter

Get the the best in New Orleans dining, shopping, events and more delivered to your inbox.