The older I get, the more I appreciate the trailblazing women who fought to create the opportunities many of us now take for granted. As a teenager, I assumed certain privileges were inherent, but in reality, they were hard-won through the courage and persistence of those who came before us. I was recently reminded of how recent this progress is while reading “Barefoot Contessa” Ina Garten’s memoir. She recants that early in her career, her first loan application was denied for one simple reason, she was a woman and was thus considered unreliable.
Inspired by all hardworking women and in honor of International Women’s Day (March 8), I spoke with local female entrepreneur Beth Nettles about her rideshare app, KreweCar, to get her perspective on the joys and challenges of being a female founder.
Can you tell us a bit about KreweCar and how you differ from other rideshare apps?
Krewe Car is a Louisiana owned rideshare app for safe and reliable transportation. With families in mind, we carefully select the best professional drivers- all of our drivers undergo background checks and interviews before being hired. If you are traveling with kids, we offer car seats that pass all safety testing according to U.S. standards.
What were you doing before this?
I got my bachelor’s in business administration at Millsaps and later became a physician’s assistant. But after having kids, I wanted something else- to be my own boss.
How does motherhood affect your work life and vice versa?
It has been so rewarding as a mom. For my two boys (9 and 11) to see me as an entrepreneur, as an example, is priceless. They know all of our drivers. They feel like they are part of the business. Not too long ago, an investor came by the house and the kids dressed up in little blazers and suits and made name tags with CEO and other company titles.
Did you have any female role models in business?
My cousin Erika Lancaster founded the toy business, Jack Rabbit Creations . She had a warehouse that I worked in, and it showed me in real time how women were doing big things all on their own. Also, Cynthia Johnson, one of my investors, has been an incredible resource.
What advice can you give women about starting a business?
Don’t overthink it! Just go for it. Outside of sports, entrepreneurship has the highest highs and lowest lows. There will be hurdles, but it’s worth it.
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