Recently I visited Kentucky, a state best known for horses and bourbon. The gentle slopes grazed by million-dollar studs and a fabulous mint julep served correctly in a silver cup at The Brown Hotel didn’t surprise me, but imagine my shock when visiting a major distillery and finding three products that are the pride of New Orleans.
Herbsaint, Sazerac rye whiskey and Peychaud bitters, to be exact, are distilled at the Buffalo Trace Distillery in Franklin County, Ky., where whiskey production dates back more than 200 years on the site of a crossing in the Great Buffalo Trace. What I didn’t know was that the historic Sazerac Company of New Orleans acquired Buffalo Trace Distillery in 1992 as a place to distill its legendary spirits.
Before my visit, I thought the only connection New Orleans had to Kentucky was horses – Louisville’s Churchill Downs having acquired our racetrack. However, speaking with Mark Brown, president and chief executive officer of Buffalo Trace Distillery, I learned of deeper bonds.
“The first governor of Kentucky actually tried to sell the state of Kentucky to Spain,” Brown says. “He tried to conduct the deal in New Orleans. That didn’t happen, but the port of New Orleans became open to Kentucky.”
Under Spanish control, New Orleans as a major port was closed at that time to the rest of the country. When the port gave Kentucky the opportunity to ship downriver to New Orleans, it was a boon to a state that grew corn, the main ingredient of bourbon. “That’s how whiskey came to Kentucky,” Brown says.
There was a problem at first, shippers thought. The whiskey bottled in Kentucky was clear. When it got to New Orleans, it was dark. During the journey, it was eventually discovered, the whiskey aged, and the effect of the barrels from earlier storage turned the liquid the brownish color that is characteristic of bourbon.
“And that’s not the end of the story,” Brown continues.
Edmund Haynes Taylor, Jr., called the father of the modern bourbon industry, was born in Columbus, Ky., in 1830. He was orphaned at an early age and sent to New Orleans to live with his great uncle Zachary Taylor who would become the 12th president of the U.S. He was educated at the Boyer’s French School in New Orleans before returning to Kentucky to live with another uncle. He financed many Kentucky distilleries and in 1870, purchased the O.F.C. (Old Fire Copper), which eventually, after multiple purchases and mergers, became Buffalo Trace Distillery. Today, the distillery produces many spirits including its flagship Buffalo Trace Kentucky Straight Bourbon Whiskey.
Meanwhile in New Orleans, the French-inspired spirits were brewing in an apothecary on Royal Street, where Antoine Amedie Peychaud began making a secret family recipe. He added Peychaud bitters to brandy, using a double-ended eggcup as a measuring tool. It was a jigger known as a coquetier (ko-k-tay), from which the world “cocktay” or “cocktail” derived. Thus, the world’s first cocktail was born in New Orleans’ French Quarter.
In 1838, the Merchants Exchange Coffee House opened on Royal Street, later named the Sazerac Coffee House. It was there that the Sazerac cocktail became the first “branded” cocktail, using Sazerac rye whiskey instead of brandy.
Coffeehouses proliferated in the French Quarter until Prohibition took its toll on the sale of cocktails, but the return of Sazerac and Peychaud bitters was imminent in New Orleans with the addition of Herbsaint, a substitute for the illegal absinthe loved by the French and other Europeans. In 1948, the Goldring family of New Orleans purchased the Sazerac Company. Although the three New Orleans spirits are distilled at the company’s Buffalo Trace facility, 70 percent is still sold in New Orleans, where they were bottled for many years.
Sazerac rye whiskey was named “American Whiskey of the Year” by Malt Advocate magazine in 2005 as well as 2001, and Buffalo Trace received “Distiller of the Year” honors from Malt Advocate last year.
Herbsaint (erb-sant) was first made after Prohibition in the attic of the Uptown home of J. Marion Legendre. It’s a greenish-amber liqueur that, when mixed with ice or water, becomes an opaque gyrating beverage. It contains no poisonous wormwood, as did its predecessor, absinthe. It is commonly used in New Orleans’ own oysters Rockefeller, which is distinguished by the liqueur’s anise flavor. The romantic name, herbe sainte, or “royal herb” in French, was also chosen by chef Susan Spicer and chef Donald Link as the name for their restaurant on St. Charles Avenue.
Peychaud bitters has many uses, but is well known as an ingredient in the popular New Orleans drink, the Old-Fashioned. The following recipe for Sazerac cocktail – using not only Sazerac rye whiskey, but also Herbsaint and Peychaud bitters – comes from Buffalo Trace Distillery. You could say it is to New Orleans what the mint julep is to Kentucky.
Meanwhile, this recipe for oysters Rockefeller differs from the original in that it contains spinach. Huitres en coquille a la Rockefeller was first served at Antoine’s in 1899, by Jules Alciatore. A shortage of snails from Europe required a replacement and oysters were just the answer. It was named after John D. Rockefeller because of its “rich” texture. The original is a secret recipe containing a number of green vegetables other than spinach; however, most recipes have added spinach with great success.