Pantone’s Purple Hope

Color Institute announces 2022 Color of the Year, Very Peri
A Stain Of Acrylic Color
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The year 2020 took so much from us, that 2021, at least the end of it, became the year of the comeback. Britney Spears is free from conservatorship, Lindsey Lohan is getting married, Paris Hilton had a new TV show and fashion from the early 2000s that some of us never wanted to see return is making its resurgence.

Each year, the Pantone Color Institute chooses one of its vibrant hues to act as color ambassador and mood representative of the year to come. This year, however, Pantone decided to not follow trend and instead created an entirely new color to serve as the 2022 Color of the Year.

On Dec. 9, Pantone declared “Very Peri” as the 2022 hue. Typically, the Color of the Year represents the mood we hope to see going into the new year and the direction, according to the institute’s color czars, for style, fashion, home décor and more.

“Very Peri” is a periwinkle-like hue with all of the makings of blue as well as a violet-red undertone. The Pantone press release says the color is designed to help us  “embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.”

The color is meant to be a symbol of encouragement for creativity and innovation as we continue to come out from a period of seclusion.

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” said Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us.”

That’s a lot of pressure to put onto a color. The 2020 Color of the Year was “Classic Blue,” a color that “evokes a calm confidence, connection, and a sense of thoughtful stability as we embark on our next decade.” And we all know how that turned out.

But, as old things become new again, we can’t help but hope more love, more creativity and more weddings are on the Very Peri horizon.

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