Historians say that the color pink has long acted as a mirror image of broader cultural changes happening in society. In the 18th century, pink was worn by kings and queens alike as a symbol of wealth and prosperity. It was seen as a derivative of red – the ultimate symbol of power. As late as the 1940’s, both pink and blue were considered appropriate hues for baby gifts regardless of gender. It was only after WWII that folks seemed to begin assigning specific colors based on gender. Experts cite color assigning as a knee jerk reaction to women joining the workforce in droves (insert Rosie the Riveter) and a societal paranoia/confusion about the future roles that men and women might play. In the 1980’s women decided to make pink a power color, putting on bold, neon pink power suits to signal to a new generation of women that femininity and the power of the purse could indeed coincide.  

Even today, pink is still breaking barriers. Formerly relegated to spring and summer florals, pink is unapologetically showing up for a fall/winter coming out party. From dusty rose to Barbiecore, the fashion world just can’t get enough pink right now. Luckily, there are so many varieties of the color you’re sure to find one that fits your style; salmon, rose, fuchsia, neon, the list goes on. Whether you dress it up or wear it to work, trust that in today’s world there’s a shade for you- regardless of age, gender, or societal ranking.  

Dusty Rose:

Pink, Your Closet's New Favorite Color

(clockwise)
Corduroy Pant and Jacket, Angelique
Rose Quartz Pendant, Saint Claude Social Club
High Waisted Floral Skirt, Elizabeth Chronicles
Crossbody Bag, Behno
Pointy Boots, So SuSu 

Brilliant Bubblegum: 

Pink, Your Closet's New Favorite Color

(clockwise)
Fringe Skirt, West London Boutique
Pink Rolex, Jack Sutton
Button-Up Shirt, Saks Fifth Avenue
Blue and Pink Sapphire Ring, Moda Operandi
Rose Gina Sunglasses, Milaner
Mini Bum Bag, Saks Fifth Avenue 

Barbiecore: 

Pink, Your Closet's New Favorite Color

(clockwise)
Illesteva Hot Pink Glasses, Pilot/Powell
Ruffle Maxi Dress, Saks Fifth Avenue
Eternity Clutch, La Lingi
Fuchsia Sequin Dress, So SuSu
Patent Sandal, Pronto