NEW ORLEANS (press release) – POB United has teamed up with Ochsner Cancer Institute to host Better Than Ezra at the  inaugural Ochstoberfest, presented by b1Bank and CRC, on Saturday, Oct. 15, at Port Orleans Brewing Company. The benefit concert, featuring an intimate acoustic performance by Better Than Ezra, will benefit the Integrative Oncology Program at the Ochsner Cancer Institute.

Food is available by AVOTACO, located inside Port Orleans Brewery. Early bird tickets are available for purchase at POBUnited.org. The cost is $65 per person. The ticket prices will increase on Oct. 1 to $75 and $85 the day of the event. Doors open at 3 p.m. and the concert begins at 6 p.m.

The team at Port Orleans Brewery conceived Ochstoberfest to raise awareness while helping our local community of cancer patients not just survive but truly thrive. This new approach of adding holistic components to traditional cancer treatment is leading the way at multiple cancer centers across the country, offering integrative therapies based on scientific evidence.

The Ochsner integrative oncology team helps enhance the quality of a cancer patient’s life. When combined with traditional therapy, integrative oncology services treat the whole patient – not just the cancer. These integrative therapies can help restore overall health and well-being before, during and after treatment. Integrative therapies aim to release distress, help patients more easily adhere to their treatment programs, and boost long-term results.  

Depending on a patient’s individual needs, integrative oncology may include nutrition, acupuncture, psychology, physical therapy, meditation, yoga, occupational therapy, pelvic floor physical therapy and sexual wellness. Ochsner plans to add music, massage, and art therapies in the future.

The complete offerings of Ochsner’s integrative oncology program are currently available at The Gayle and Tom Benson Cancer Center at Ochsner Medical Center on the Southshore and on the Northshore at the St. Tammany Cancer Center – A Campus of Ochsner Medical Center.

“We are so grateful to POB United for supporting the Integrative Oncology Program at Ochsner Cancer Institute,” said Elizabeth Lapeyre, MD, gynecologist and system medical director – integrative oncology, Survivorship and Wellness Ochsner Medical Center. “With this generosity and support, we can continue providing holistic, multi-disciplinary care to our patients throughout the Gulf Coast region.”

Integrative oncology is important because chemotherapy, radiation and other traditional cancer treatments can be hard on a patient’s body and lead to exhaustion and depression. Integrative oncology therapies are designed to help patients endure cancer treatments by building the mental and physical strength needed.

Help celebrate the inaugural Ochstoberfest by being a part of a unified effort to fight cancer. For more information about POB United and the Integrative Oncology Program at the Ochsner Cancer Institute, visit pobunited.org and ochsner.org/cancer-care.